High Response Real Estate Marketing Tactics

What are the best real estate marketing tactics for high response rates?

Everyone from regular home sellers to real estate investors want more leads. So what are the best ways to generate more real estate leads?

How Real Estate Pros are Generating High Volume Leads

While technology has become more integrated with every aspect of real estate, including marketing, many of the methods being used are those that have withstood the test of time. Some of these marketing tactics and channels include:

• Direct mail
• Email
• Social media
• Bandit signs
• Yard signs
• The MLS
• Billboards
• Radio
• Print advertising
• Classified ads (on and offline)
• Cold calling
• Press 1 campaigns
• Bulk SMS
• PPC
• SEO

Generating high response rates is really about what you say and the presentation of individual strategies. However, it is also important to time each campaign accordingly. The time in which you release a campaign is just as important as what you do.

Even a terrible late night infomercial can have wild success if it is timed right. A very well placed billboard can be effective if in the perfect place. A Facebook competition can generate a lot of likes. Well packaged direct mail and even print classifieds with big promises can yield far more leads and inbound calls than most individual real estate investors and agents can handle. It’s all about the copy and pitch. But – as the wisest marketers know – the most important factor is making sure you are asking the right questions.

Is Higher Response Rates Really Want You Need?

Those real estate marketers that most frequently ask how to increase response rates are often really asking another question entirely: how do I increase my ROI? Others could very well be asking another question: how do I get more leads? When it comes down to it, people really want to know how to generate more money.

In reality, higher response rates alone don’t necessarily translate into more real leads, or even more money. In fact, they can detract from what you are trying to do if you don’t manage them correctly. Expert marketers can boost response rates with ease. Even 50% response rates on direct mail, and 100% click-through rates on email have been possible.

However, getting 800 inbound calls in a couple of days from a mailer instead of 400 isn’t of much value if they aren’t closable leads. If they can’t be converted, they are just extra work, and a drain on labor, time, energy and budget. That can be seriously counterproductive. So what’s better than higher response rates?

Achieving Higher Real Estate Marketing Conversion Rates

Many would argue that increased conversions are more valuable. If you are already generating leads, wouldn’t it just be great if more of them became contracts, and actual dollars?

Higher marketing conversion rates can improve ROI, increase dollars generated per hour, and mean higher revenues. Or put simply; work less and make more.

In contrast to the above, some higher converting options might mean door knocking, purchasing real estate leads, and in-person networking. Of course, conversion rates can be improved on many of the above. Targeting is one of the best ways to accomplish this. Better targeting with SEO and Pay-Per-Click can easily, effectively, and quite predictably boost conversions.

Getting More Leads for Less

A lot of investors want to get more leads for less money, and with less effort. Generating more referrals and repeat business can be a great way to do so. Of course you have to start somewhere, and you’ll always wanting to be adding new connections and referral sources to ensure consistency and growth, but these leads and contacts can offer the highest response rates, conversions, ROI, and profit margins.

Still, in addition to providing great service and an excellent experience, there is a constant need for branding, follow up, and relationship building. Be sure to use real estate marketing tactics that have proven response rates and your business will thank you.

Working Alongside Your Spouse As A Real Estate Investor

Those that have had a taste of the rewards real estate has to offer, often want to pull their spouses and significant others into the fold. So how do you convince your other half to take the leap? Is it even smart to do so? If you are on the same page, what are the best ways to work together in real estate?

How to Convince Your Partner of the Awesomeness of Real Estate

One of the most common questions real estate agents, investors, and industry startup entrepreneurs have is how to get their life partners as excited and involved in the business as they are. After all, if they only experienced the monetary, scheduling freedom, and thrill of real estate for themselves, they’d be hooked too, right? Plus, you could achieve so much more together!

Not everyone gets it right away. Many may think that it sounds too good to be true. Or maybe they aren’t that excited about having to learn something new, or taking the leap into something they haven’t proven to themselves works yet.

Of those that have reeled their partners and spouses into real estate with them; it is often a result of either letting them learn their way, or simply showing them the results. Bring in a few big money checks from your real estate closings and they’ll probably want to help you make more. Others just need to have their own “eureka” moment. Leave your books and real estate education courses laying around long enough and they’ll probably come to you.

4 Ways to Work in Real Estate Together

Whether you both magically fell head over heels for real estate at the same time, or you have finally come around; what are some of the options?

• Working side by side on the front lines of investing or real estate sales
• Owning and operating a real estate business together
• Working in different parts of the industry, but not together
• Helping each other out, but not necessarily both working in real estate

If you are going to work together; how will decisions be made? When you don’t agree, will one of you have the final say? How will you separate work from personal life, so that you aren’t working 24/7 and forget to enjoy your personal relationship?

If you will be operating a real estate business, either as a brokerage, real estate investment firm, or managing rental properties, who will adopt which roles? Is one of you more talented at sales and marketing, and the other at paying attention to the details? How will you plan for the day one of you no longer wants to work in the business, or your relationship hits the rocks? How will the real estate company you built keep going, or be wound down? Or will one of you simply be an employee of the company?

Another option is working in different roles within the real estate industry, but ones which complement each other. For example; one partner could be a Realtor and the other a mortgage broker. Or one a title company rep., and the other as a real estate investor.

The dream of working together in real estate can become an amazing reality for couples that can work well together. The perks of a fantastic income and flexible scheduling can really come together for these couples, and create a magical life.

However, not all couples are built to work together. If you feel you might be, make sure you are on the right page. Remember what is most important, and make sure you are in it for the right reason.

- See more at: http://www.cthomesllc.com/2015/03/working-alongside-spouse-real-estate-investor/#sthash.Nv4OvLqs.dpuf

The Truth About Owner Financed Real Estate

Owner financed real estate is still relatively popular. So who is it for? What are the advantages it provides? What traps are there to avoid?

Seller financing has been a common way to facilitate real estate transactions for several decades, and has been used in various forms for far longer. It comes in and out of fashion as other real estate and finance trends rotate, but while always potentially very attractive to both sides, it is often misunderstood or poorly used. So what do you need to know about owner financed real estate?

Seller Held Mortgages

This is perhaps the truest form of ‘seller financing,’ and is most similar to regular real estate transactions in which a home buyer pays cash or uses a traditional mortgage loan to purchase property. Everything else is the same, except the seller of the property also acts as the lender. A mortgage and promissory note is credit laying out the terms, and providing the old owner collateral in the property until the debt is satisfied.

A variation of this can be a second or third seller financed mortgage, which is taken out behind a new first mortgage obtained from a bank or mortgage company.

Land Contracts and Contracts for Deed

These are very common in Midwest housing markets. Instead of an upfront closing and transfer of title, the buyer contracts to buy the property over a period of time with mortgage like installment payments. Once the predetermined amount is paid off, the title is officially transferred to the buyer.

Rent to Own

Rent to own is similar to a land contract, except the new purchaser is clearly defined as only a tenant of the property until a later closing. Each monthly installment payment often sees part of the payment dedicated as rent for use of the property, with a partial credit towards purchasing the property and buying into equity. These agreements can vary in length, but two years is pretty standard. After this point, the renter-buyer will need to obtain outside financing or find the cash to complete the purchase based on a predetermined calculation of sales price. This may be current value, or a figure set in advance of entering the rent to own agreement.

Lease Options

Lease options are a variation of rent to own. It effectively means leasing with the option to buy at a later date. For example; 2 to 5 years from now. The difference here is that two separate legal agreements are typically used; the lease, and the purchase contract. The property is leased as with renting any other property, and the tenant secures the option to buy the property later. This is two separate transactions, and while the seller is obligated to sell if the buyer chooses to execute their option, and can, the buyer is not obliged to make the final purchase if they change their minds.

Subject-To

‘Subject-to’ deals are often used when the existing financing in place is attractive, or the balance is too high to facilitate a more traditional sale, or money can be saved by not paying off existing financing yet. The property is being purchased ‘subject-to’ existing debts and liens on the property. This is often done in conjunction with a ‘wrap-around’ mortgage, which is held by the seller and provides profit to the seller of the property.

How to Find Owner Financed Real Estate Deals

Owner financed real estate deals vary in availability by type of market, and by wider market conditions. Where buyers may be more scarce, or scarce for a particular property type, and when mortgage loans are hard to come by owner financing in more prevalent and more notably advertised. Even in a strong market, this can be seen in commercial property, rural property, large parcels of land, and even high end luxury homes, as well as being very common for mobile and manufactured homes. In the current market place, an even wider variety of regular homes for sale may be available with seller financing due to tight lending and low yields on other types of investments.

For sellers wondering where they will find renters and buyers that are interested in these types of transaction structures; they are pretty much everywhere. How fast a property will sell on terms like this really depends on the property, amount of down payment or upfront money required if any, the amount of payments, and the net price of the property in comparison to others, as well as how credible you appear. In other words; if you offer good deals in a credible manner they should go fast. When the opposite is true; they may still sit on the market for extended periods of time.

The Advantages of Seller Financing

There are many advantages to seller financing. Sellers can find this often helps them move properties faster and for more net proceeds, even in a tough market. It can also mean creating strong passive income streams and minimizing taxes on the proceeds of a transaction, while achieving higher yields than available elsewhere.

For buyers and real estate investors, this type of arrangement can be highly attractive in being able to avoid the hassles and high costs of borrowing from a bank of mortgage lender, as well as the opportunity to get better rates, and close faster. Often it won’t matter what credit looks like, and investors like the advantage of being able to control more property without tying up personal credit.

The Pitfall

The one main pitfall that both parties in these transactions need to watch out for is that balloon mortgages or rent to own agreements, which don’t fully pay off the sales price within the term of the contract, mean renter-buyers must be able to qualify for third party financing in that period of time. If they don’t; sellers can take back the property and all of the equity gained. To avoid this, buyers must formulate a real plan and timeline for building credit, applying for loans, and must carefully document all payments made.

The Biggest Challenges For Home Sellers This Year

With home equity roaring back, and attractive conditions for moving up – or downsizing – many more American homeowners will be seeking to sell their properties this year. Even though some homes may be worth a lot more now than they have been for a while, this doesn’t mean there won’t be challenges. So what may some of the obstacles be for home sellers this year, and how can they overcome them?

Competition

While finally seeing home values rise above water, now seems to be the right moment for many to get their homes sold. However, with that said, others are looking to do the same. Some markets are also seeing foreclosures surge. This can pile more distressed properties and REOs onto the market, which may be offered at discounts. In other markets, it could be mountains of new construction coming to market, which might represent the most competition. This doesn’t mean homes can’t be sold, especially with forecasts for strong sales volume this year, but sellers do need to be alert to it.

Finding Capable Realtors

As the U.S. housing market has grown, so has the number of Realtors and real estate firms vying for a piece of the pie. There are some that have aged in the industry, but perhaps many more which have only gotten in since 2008. There are some great real estate agents out there, but it is becoming more difficult for sellers to differentiate between the masses. Then there are other services out there: everything from discount real estate brokerages to cash paying investors. The key is honing in on the best option for personal circumstances and goals, and finding a partner that is responsive, equipped, and motivated.

Finding Qualified Home Buyers

There will certainly be no shortage of interested home buyers in 2015. Between foreign investors, domestic real estate investors, Millennials looking to get in on the action, middle aged buyers getting back into the market after foreclosure, and aging homeowners looking to downsize. However, despite the interest and the appealing market conditions, there will be many that simply don’t have enough to come up with a down payment, or won’t qualify for home loans. Sellers need to make sure they qualify buyers. This may take some work.

Finding Somewhere to Move to

This doesn’t sound like it should be much of a challenge, but it could be for some. High demand areas flush with cash buyers, and highly qualified borrowers will see significant competition for available homes for sale. It’s a great time to move up and score a great deal on a new home.

Preparing Homes for Sale

Preparing and staging homes for sale is critical for ensuring a speedy sale, and selling for the highest possible price. That is, unless homeowners opt for the efficiency of a cash sale. Those that go the conventional listing route will definitely want to tune into the advice of their real estate agents when it comes to readying homes for appraisals, photo shoots, and showings. This can be an emotionally challenging thing. Nobody wants to hear that the rest of the world may not find their home as stunning and attractive as they do. Remember not to take it personally and to focus on the outcome.

Making Sense of the Market

Expect the media to do what it does best: inundate the market with statistics and stories. This will lead some to consider waiting, only to lose out, while others might be given the impression their homes are worth more than they really are. Talking to a good panel of local real estate experts is probably the best way to really get an idea of what a home is worth, and how fast it will sell at a given price point. Getting professional input upfront, even if choosing not to use a real estate agent to sell, can be wise. It can help in being more realistic about the process and timeline, and how much recent improvements are actually worth when it comes to selling a house.

Summary

This is set to be a great year for selling houses, and many will successfully exit old residences for fantastic deals on their dream homes. The key is accurately assessing the market, getting professional input, and being mentally prepared to navigate any of the small road bumps in the way.

The Biggest Challenges For Homebuyers This Year

What are the biggest challenges for homebuyers this year, and how can they be navigated?

For those that have purchased homes, or made the move up recently, this promises to be one of the most attractive years to do so. Of course, this doesn’t mean that there won’t be challenges and obstacles. So what factors could hold many buyers back from buying a home?

Down Payments

While homes in many parts of the country are still trading at very attractive prices, down payment requirements are still higher than they used to be. While Millennials are bringing a major wave of potential home buyers to the market, and many members of Generation X are looking to get back in to homeownership, many won’t have substantial savings to leverage as down payments. Making traction by trying to save is becoming even more difficult as rents and home prices rise simultaneously. Fortunately, those willing to look will find a variety of low and no down payment home loan options, as well as down payment assistance programs. Buyers can’t always expect home sellers or Realtors to be aware of these programs, but they are out there.

Financing

New and more aggressive mortgage loan programs are coming into the market. Some offer lower down payments and even 100% financing, others offer easier qualifying. However, the overwhelming sentiment still appears that mortgage underwriting is still too tight and difficult, even for very affluent executives with great jobs and incomes. This can make it a little frustrating to buy a home. However, those that wait until underwriting is relaxed even further will have to deal with higher interest rates and house prices. There are great home loan deals available, but it can take a little extra mortgage shopping to find them, and a lender that is serious about getting applications funded. But it is well worth the time invested.

Selling Old Homes

This is a superb time to move up to larger homes, and for some even to downsize. However, while the U.S. housing market is noticeably in better shape and heading in the right direction, not all homeowners will find it a breeze to sell their current homes for top dollar. It will take a smart approach to marketing, good pricing strategy, and will depend on the local market and what type of competition there is. Are foreclosures still rife and creating a drag on values, or is there a ton of new construction which may look more attractive? What’s your plan B to sell fast and get cash?

Responses from Real Estate Agents

Ironically, one of the biggest hurdles for many would-be homebuyers this year is simply going to be getting responses from Realtors advertising properties. Why exactly so many spend such great amounts of money and time on advertising only to not bother answering phones and emails is still a mystery, but it remains one of the painful realities of the industry for homebuyers. Just expect to make a few calls and inquiries before finding a source of properties. There are good Realtors and investors out there that provide great service, you just have to hunt them down. Just don’t let them go once you’ve landed one.

Making Sense of the Market

Some will continue to allow their lack of certainty about the real estate market, or the contradictions they experience between perception and reality to cause them to drag their feet and miss out on this great opportunity. Home buyers need to recognize the advantages of buying a home right now, and recognize how to separate this common sense approach from being blown by the whims of media hype. While there are many great house deals to be found when looking at the larger picture some will also have to get over the idea of scoring ‘steals’ on foreclosures and short sales and still getting their vision of a dream home in one package. These properties are still out there, but represent a smaller portion of the market than they used to.

Dealing with Competition

As the American housing market continues to improve, the level of competition over homes for sale will grow too. This doesn’t mean that competition is a bad thing. Sometimes it just means buyers need to move faster when they find a decent deal, though sometimes bidding wars can get overblown. Buyers need to remain objective and know when to walk away or not.

Finding Funding For Your Real Estate Startup

Where are the best places to find funding for real estate startups in 2015, and how can founders increase their chances of getting successfully funded? 

Capital markets have been extremely active, and 2015 promises to be a great year for new real estate startups. The dust is settling, and as the U.S. property market continues to march on. So where are the funds?

Bloomberg’s round up of venture capital investments in 2014 showed dollar volume growing 60% over the previous year, and the number of deals being funded by VCs rising too. Over $100 billion was put into startups over the last year, with expectations of another strong year in 2015.

Foreign investment capital in the U.S. is expected to run into the hundreds of billions, with Asia, Europe, and other destinations in the Americas seeking real estate and investment opportunities over the next nine months.

While traditional banks may appear to have fallen by the wayside, private investments and private money lending have increased. Then there is crowdfunding, which, according to Entrepreneur.com, is now responsible for financing more than triple the startups venture capital firms have. These can all be viable sources for financing the launch of a new real estate related business, and can even be combined together.

Creating a Real Estate Business Plan

No matter which path to funding is chosen, it all starts with building a business plan. In fact, even those real estate entrepreneurs that are considering sticking with self-funding need to have a well-researched and organized business plan. Without one, there is no compass for staying on track and nothing for potential investors to evaluate. This doesn’t have to take endless months to put together, but should be done well, have realistic numbers, and be well written, with the right balance of sales and fact.

Compiling a Pitch Deck

A ‘pitch deck’ has become a more common introductory pitching tool for fundraising than a full business plan in recent years. This is often in the form of a Power Point that highlights the most notable key facts about the venture and investment opportunity. Consider this a marketing piece that will make or break your chances of getting funded.

Testing

Business ‘ideas’ are great. However, before getting too far in, and before most serious angel investors and venture capitalists will take you seriously, you’ll want to do some testing.

When it comes to real estate investing or sales, there are proven models and systems to adopt. They can remove uncertainty and lend significant credibility versus trying to reinvent the wheel. However, when it comes to disrupting with new technology, products and services, potential investors really want to see what consumers or B2B users are saying about testing.

Decide Your Terms in Advance

Some might say it is better to keep 2% of something, than 100% of nothing, but it’s about more than shares. How much profit and control are you willing to give up, and for what amount of capital? Remember that beyond seed capital, there may be rounds of funding for officially starting up, Series A, and B funding, and even taking on loans. All of these mean giving up some percentage of income or ownership, or both.

There is a lot of money out there. Savvy startups look for what an investor can bring to the table – beyond money. What about connections, mentoring, credibility, and sales?

Most importantly, and why so many startups fail within 20 months of getting funding, is that they build their models on spending and injections of cash. Even some of the largest online real estate portals have made this mistake, and yet still continue to lose money every quarter – despite having raised billions and having close to that in revenues. If you don’t ensure a profitable business model that can operate without constant saving, it will inevitably fail when the charity stops.

The True Value Of A Real Estate Coach

Why do highly successful real estate investors get into coaching?

What motivates real estate coaches to teach others? How much value is there in their real estate education offerings, and what should aspiring property investors look for in a good coach or training program?

Why Teach if You Can Do?

Teachers, in general, have sadly been put down with sayings like “those that can’t do, teach.” While there may have been some accusations of popular real estate authors and program vendors having little real proven experience, there are certainly others that are very clearly masters of investing in real estate.

There are also many teachers and coaches in all types of settings which have tremendous experience, and are still active in their fields, but choose to teach. There are high school science teachers that have traveled to space with NASA, and real estate moguls that have made millions flipping houses, but choose to teach. why do they do it?

While there is certainly some money to be made in providing education, and perhaps more from specialist training, the overwhelming majority of educators certainly don’t choose to teach for the size of the paycheck, or easy hours. By studying the stories of today’s real estate coaches, most will find that they are driven to share their knowledge and experience with others to help them. Those that have already been successful don’t want to keep what they know to themselves. They hold the keys to the knowledge that can help others and their families get ahead financially, enjoy more of life, and avoid the big blunders which can otherwise derail goals and progress.

Some might question the intelligence of sharing such information with others when it is so valuable. That is truly small minded, especially in a field as expansive as real estate. Some might feel they can win more if they keep information from others. The truly successful, on the other hand, know that not only is there far more real estate deals to be done in the U.S. than any one or any giant fund can handle, but a “rising tide lifts all ships.” Beyond helping other individuals succeed, the better everyone does in real estate, the better the economy does. Some see the real estate business as a battlefield of competing Realtors and investors. Others see the power and benefits of collaboration. Most individuals and companies have no need to directly compete with each other, and can find even greater success by working together.

Types of Real Estate Coaching

There are many different types of real estate coaching:

• Seminars
• Books
• Blogs
• Email courses
• Home study programs
• Podcasts
• Coaching calls
• Individual mentorship

Is There Value in it?

One of the most common questions aspiring real estate investors have today is how valuable real estate coaching is.

To answer this; it is perhaps best to first ask what value any type of education has. Why do the world’s most intelligent individuals and philanthropists give so much importance to education? Why are so many millions and billions spent on education if it has no value? Why are smart individuals willing to work so hard for so many years, and to invest so much in higher education if it doesn’t have value?

Clearly, most believe that learning is important, and perhaps investing in education is the best move to be made. With this in mind, it seems almost ironic that individuals would question the need and value of practical, financial education like real estate investing. So many years and dollars are put into learning things which will virtually never be used, and will not provide any assistance in getting ahead in life. So shouldn’t real estate investment education be even more highly prized?

There are many success stories of those that have gone from nothing to millions by investing in real estate. So many, that it is hard to ignore or discount.

Getting a reasonable about of information about an investment, business, or any financial transaction is critical for success. However, there is also a tremendous difference between just doing okay at something, and being great. This is why presidents, leading CEOs, and Olympic athletes all have coaches, and often more than one. These high performance individuals understand the value and need of a coach to become their best.

Clearly, few new real estate investors can afford to bring on a seven figure coach as if they were a pro sports team right out of the gate. However, getting the right mindset about real estate education, finding a source that is generous and credible, and committing to scaling your investment in coaching and your own success as you grow will only make things go more smoothly.

The Growth Of Online Real Estate Investing In 2015

We’ve already seen regular home searches migrate almost exclusively to the internet, and 2015 is expected to take this even further. So what is driving these trends? How will individuals be investing in real estate online in 2015? More importantly, how can they do it in the safest and most profitable way? 

2015 Real Estate Trends

This year is shaping up to be a far more exciting year for real estate investing than many expected. The new 2015 Global Investor Sentiment Survey reveals a whole world full of investors bullish about U.S. real estate. Over 80% of respondents anticipate the market heading up this year, with increased investment volumes. Additional research shows billions in capital waiting to be invested in 2015. More than three quarters of investors said they planned to increase their portfolios over the next 12 months.

Low interest rates, moderate asset prices, and lackluster alternatives are all working together to form a profitable landscape for income property investing this year.

Rising rents are to keep on lifting rental property spreads, and the influx of Millennial home buyers is starting a domino effect – which is rolling over into middle and high end luxury markets, creating more inventory and acquisition opportunities. Global interest in investing in America is forecast to keep up demand in gateway cities, while more turn to secondary markets for growth and yield.

Out of Area Real Estate Investing

While there will continue to be real estate investment opportunities throughout the U.S. in 2015, there is no question that individual markets will continue to turn at different stages; offering slightly different volumes, spreads and matches for separate real estate investing strategies. Serious investors looking to expand portfolios will naturally look further afield. This is especially true of sophisticated income property investors looking for buy and hold deals. Both newer and mature investors will seek more geographic diversification in their portfolios this year in order to sustain optimal returns and a strong safety net.

Direct Investment in Real Estate

Direct investment in income producing real estate assets is expected to continue to be a top trend in 2015. The last couple of years have seen the overwhelming majority of US millionaires choose this path to preserving wealth, building passive income streams, and achieving higher yields. Those still on their way to being millionaires are finding direct investment gives them the best edge in achieving gains, while preserving what they make. Both private equity and debt investors are still finding real estate trumps other options when they invest directly, and especially considering the low rates expected to continue for most of the year.

Real Estate Crowdfunding 

The media has kept crowdfunding in the headlines, but not always for the best reasons. As more copycats have jumped on the bandwagon the Huffington Post notes the number of real estate crowdfunding platforms has rapidly risen to over 75, with more on the way. This is one form of online real estate investing that is catching attention, but has been criticized by sophisticated investors like the Shark Tank panel, as it has been marveled at for cool factor. The ability to invest out of area in the best quality and most profitable US rental properties from anywhere in the world via a smartphone or mobile tablet is great. Real estate syndications and partnerships certain still have their perks too. However, while interest rates are so low, and capital for borrowing so plentiful, most accredited investors may find crowdfunding unnecessary, and that most platforms lack the trust, reputation, and track record other options provide.

Turnkey Real Estate Investing

Tested and proven turnkey real estate investing programs really bring together all the best of out of area and online investing. The yields and cash flow can certainly trump publicly traded REITs, as does the security, low volatility, and net returns.

The one challenge some domestic U.S. property investors face is getting over the mental hurdle and embracing this investment strategy, while foreign investors that have invested this way for years swallow up all the best deals at a rapid pace. In fact, many turnkey programs now have substantial waiting lists.

Those that will be the most successful in investing and making new income property acquisitions this year will be those that take the best advantage of technology, choose their locations wisely, and who weigh each opportunity on its own merits.